Adobe® Photoshop® has a (new) logo, 3D candy, shiny and poor—looks like it's targeted at teenagers and amateurs. And the slogan—"See what's possible"—looks crafted towards inducing trial. Photoshop is "the ultimate playground"... what's wrong with Adobe?!? 100% penetration in the pro market and they try to lure some kids now with colorful balloons?
Reply no.: 1
Reply no.: 2
It really looks like shit.
If I hadn't heard of PS until now, I don't think I would even try it.
Reply no.: 3
well... they already own the pro's market.
Gaining demand from masses may mean price cuts, therefore more demand from masses, more price cuts etc.
Perhaps Photoshop will soon become as ubiquitous as iTunes. It makes one wonder why ordinary people may ever need a tool as powerful as PS, but this has happened in several industries.
I remember back in 96 this salesman in a computer shop laughing at me for wanting a PC with a PCI slot. "who do you think you are, kid, the NASA???"
Reply no.: 4
Indeed the new PS logo is farcical. After the (almost) orgasmic state, that the simplicity of the CS3 icons have created in the minds of a considerable number of designers, this new turn is ridiculous.
That seems to be a tendency for all companies that get past a certain degree of market penetration. Look at Apple for example. As a macuser for many years I have (unfortunately) grim expectancies about what is going to happen with the Mac. That over-shiny designsavyness is going to turn malign imo. Let's see what'll happen. Interesting times)
This is Cristian -Kit- Paul, graphic designer, founding partner of Brandient and infrequent blogger.
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